The Course

Getting the grant is just the beginning. Managing it well is what determines whether your ads actually drive results—like new visitors, donors, or volunteers.

This course walks you through best practices for running effective ad campaigns so your ministry can maximize the grant every single month.


Your instructor - Nathan Stump


I'm Nathan, and I'm the Director of the Google Ad Grant operations at Click Nonprofit. I'm passionate about simplifying complex concepts! I hope this course does just that!

What you will learn

In this Google Ad Grant Acquisition Course, you’ll learn how to fully qualify for, apply for, and activate your Google Ad Grant — and set up the essential tracking and campaign structure needed for long-term success. You’ll walk through eligibility, application steps, troubleshooting denials, connecting GA4, creating initial campaigns, and completing required verification steps.

Course highlights include:

  • How to confirm eligibility and apply for Google for Nonprofits
  • Step-by-step process for applying for the Google Ad Grant
  • What to do if your request is denied
  • How to access your grant account and key support links
  • Linking Google Ads to GA4 and setting up destination conversions
  • Building foundational campaigns: Performance Max, Church-Near-Me, Online Church, Sermons/Blogs, Events/Ministries
  • Creating assets, dynamic ad groups, and structured campaign components
  • Completing advertiser verification, uploading CCLI licenses, and handling domain requests
  • Bonus tools: keyword lists, compliance surveys, and a full account setup checklist



Curriculum

  Introduction
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  Acquiring the Google Ad Grant
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  Setting up Google Analytics 4
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  Building Campaigns, Ad Groups, Ads, Assets
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  Last Steps & Resources
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