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Google Ad Grant Management for Churches

Introduction

How to Use This Course and What is the Google Ad Grant? (1:08)

Acquiring the Google Ad Grant

Confirm Eligibility for Google for Nonprofits and the Google Ad Grant (2:11)
Applying for Google for Nonprofits (Verify Using Goodstack) (6:46)
Applying for the Google Ad Grant (2:53)
What To Do if Your Google Ad Grant Request is Denied (4:44)
Accessing Your Google Ad Grant for the First Time (2:20)
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Setting up Google Analytics 4

How to Link Google Ads and Google Analytics 4 (GA4) (5:34)
Setting Up Destination Conversions in GA4 (7:33)

Building Campaigns, Ad Groups, Ads, Assets

How to Create a Performance Max Campaign (21:19)
How to Build a Church Near Me Campaign (10:28)
How to Build Assets (5:21)
How to Build a Dynamic Ad Group (2:19)
How to Build an Online Church Campaign (11:53)
How to Build a Sermons or Blog Campaign (7:36)
How to Build Events or Ministries Ad Groups within the CNM Campaign (4:21)

Last Steps & Resources

How to File an Additional Domain Request (1:51)
Upload CCLI license to Google (2:34)
Complete Advertiser Verification (5:34)
Add Business Name and Logo Asset (2:51)
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